Hi friend! 👋 I’m Sarika Thakorlal, founder of ST-udio (see what I did there?).

I’ve had the privilege of working on global campaigns, offering social-first video content for both established and emerging brands. Today, ST-udio specialises in creating 360° video assets that drive digital brand experiences.

But it wasn’t always like this. Rewind to 2017, and I was working a day job, had zero experience in the traditional photography space, and was quietly building a remote content production service in my DMs (yes, really!). I made a lot of mistakes, but I learned a ton, too. I realised that being an outsider in the industry gave me a unique perspective—and that this was a superpower. By 2020, I had unknowingly created a pandemic-proof business model, and said goodbye to a day job for good.

Working with big brands is FUN, but I never forgot my roots—helping small creative business owners like you grow their online presence. I know firsthand how overwhelming it can be to create content that stands out, juggle creativity with strategy, and do it all on a limited budget. But through trial, error, and plenty of practice, I’ve turned those struggles into strengths—and I want to help you do the same.

What drives me now? Empowering creative business owners like you to gain the confidence and skills to master content creation. My mission is to help you create with clarity, so you can grow your brand and bring your vision to life.

Let’s make it happen!